Thursday, December 30

Facing the Facts and Truth in Social Media

In a few days, we bid the 2010 a warm farewell. And as most of us ready our resolutions for the coming 2011, it’s great to look back at the highs and the lows this year brought us. And what a year it has been, proving to be quite fruitful for social media and the Internet in general. Only by doing so can we map out a better 2011 with regard to our brands and how we deal with our demographic online. And it’s also time to face the facts we’ve learned with the marketing campaigns we have unleashed in the past 12 months and those we have yet to churn out. Here are a few of them.

Focus on Engagements Rather Than Promotions

Image by Wild_Child_HC
This may sound really Social Media 101, but a lot of brands new on the social media platform are still struggling to get their word out to the Interwebs because they push every erg of their marketing energy promoting their brands. Now don’t get us wrong, brand promotion is a really crucial part of online marketing, but its value depreciates when you don’t interact with your demographic. You are, after all, interacting with real people, and it’s only natural for them to want to talk to a real person with human identity and attributes they can relate to, and not some corporation.
Your followers will pay attention if they notice that you’re listening to them, sharing your personal thoughts on interesting topics, and maybe laughing along to some spreading meme. Spending a few minutes responding to comments and tweets, retweeting, using the platform as an extension of your customer service hotline/s, and maybe even socializing with people offline on events can really go a long, long way.

Loyalty Goes Both Ways

Image by dtcchc
Naturally, as you pursue those multiple interactions online, your relationship with your followers grow. And a sign of a healthy brand-demographic relationship will inspire loyalty on both parties. You can monitor your brand impressions online easier and thus get insights into how your brand and products are perceived, and get a chance to clear out brand misconceptions. This way, you can probably realign your campaigns, and maybe make changes to the products to satisfy their needs. When you play your cards right, your follower’s loyalty will be your brand’s strongest marketing weapon.
Consider this: loyal fans satisfied with the treatment and the services they receive serve as brands’ social media ambassadors as they spread the word and put the kibosh on negative feedback. Some even create heaps of content around brands; like podcasts, Wiki pages, fan sites, unofficial physical items. These will definitely help you rank higher on the search engines and are awesome crowdsourcing materials.

Be Innovative and Stand Out

Image by DieselDemon
A great thing about social media is that it’s still a fresh platform. And as such, it has lots of leg room for creative marketing ideas and new distribution tactics which many are still easing into and continuously discovering best practices. So now is a good time as any to take advantage of its potentials for your brand. Your challenge though is how to unveil your messages across the thickening noise on the cloud and get your demographic’s to notice you.
In traditional marketing, brands compete against their competitors on which detergent to buy or which phone service to opt for; but in social media, we all compete with everything else online for our demographic’s attention. So yes, those pictures of cute, fluffy animals, autotuned videos, and your usual dose of spam—all these and more are clogging the tubes and it’ll be up to your marketing know-how to get you measurable results. The best way to do this is by being original and avoiding the following:
Reusing the Formulaic
A formula may have helped your previous campaign succeed, but if you keep on churning out the same strategies, people will eventually get tired of them. Yes, even if you candy-coat the newer ones with different marketing elements.
Swiping Successful Tactics
Even if a marketing strategy has worked with some other brand, there’s no guarantee it’ll work for yours. There are a lot of components to a strategy that is meant to be mapped out carefully to tailor to a brand’s identity, ideals and products. Also, don’t underestimate your audience’s intelligence by hoping they won’t notice your copied tactic because they will find out, and it can be very detrimental to your reputation.

Please share with your friends and family.

Wednesday, December 22

Haiti Aid Watchdog National Conference on the Impact of the aid

PORT-AU-PRINCE, HAITI - FEBRUARY 26:   Women s...Image by Getty Images via @daylife
Accountability and Transparency of Aid to Haiti is much bigger than 2% of money from USA to Haiti via USAID actually making it to Haiti contractors, where 98% goes thru Washington DC beltway bandits. I posted links to that story here:


Out of every $100 of U.S. con­tracts now paid out to rebuild Haiti, Hait­ian firms have suc­cess­fully won $1.60, The Asso­ci­ated Press has found in a review of con­tracts since the earth­quake on Jan. 12.

An audit by US AID's Inspec­tor Gen­eral (IG) found that more than 70 per­cent of the funds given to the two largest U.S. con­trac­tors for a cash for work (CFW) project in Haiti was spent on equip­ment and mate­ri­als.

I cited various places:
  • USAID claimed this unavoidable because that equipment was not in Haiti.
  • I shared documentation showing that equipment really is in Haiti.
  • IG said clearing rubble is essential to the rebuilding effort (I agree).
  • USAID said that's a means to an end - getting money into Haitian economy by paying people to move rubble around, that's what's important, not the rebuilding
So long as USAID is in charge, able to disregard what the IG says, and so long as US Congress has forgotten they have oversight authority over USAID, then nothing will change there.  But aid to Haiti is a hell of a lot bigger than what USAID is doing.

There's also the scandal of nations around the world promising specific sums of money and not delivering.  Check out here
the various links to international assistance tracking.

Tens of thousands of NGOs etc. claim to be doing certain stuff in Haiti.
There have been independent audits of what they allegedly did.
It does not matter if it is an agency of government or an NGO.
No correlation has been found between what they claim to be doing, and evidence of what got done, found by the audits.

Some of this may be due to where there are expenditures not showing up clearly in the financial reports.  On Haiti Rewired discussion of recovery architecture, we learned of a building boom in Haiti of housing, not for quake survivors, but "mansions" for aid workers.  Rent, to stay there, is probably showing up in financial reports as some kind of aid to Haiti.  Ditto costs to transport volunteers to Haiti to do work, which local Haitians could be hired to do.

There have been a parade of investigations into the quality of the aid provided to Haiti, and the quality of the information from the providers of that aid.  These investigations produce recommendations how to fix the problems, then nothing happens.  People are getting frustrated.  I say there needs to be follow up, how come the humanitarian aid community for the most part is living in the 18th century, unable to apply 20th century technology, let alone 21st century technology?  How come the people with extremely sensible recommendations cannot get any traction?  How come the aid organizations, which produce "lessons learned" reports are unable to apply those lessons to their own operations?  How come we have tens of thousands of NGOs not talking to each other, while they trying to do work which can be done more effectively thru mutual cooperation?

This conference is an attempt by Haitian Grassroots organizations, and others, to go to that next step, of dealing with the failure of recommendations and lessons learned to be applied.

A major part of this is the people of Haiti deciding what is right for their nation, and taking charge of the recovery effort.

Alister Wm Macintyre (Al Mac) pro bono volunteer

Haiti Research shared with / posted at  "And you people wanted to boycott Hot 97, Peter Rosenberg and Cipha Sounds? Where is the logic? Thank him for being a scapegoat to bring light to this situation that is really going on."

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Friday, December 17

♫ ♪ * Values to be Happy ♫ ♪ *

A smiley by Pumbaa, drawn using a text editor.

♫ ♪ * Values to be Happy ♫ ♪ *
Be tranquil within. Let that peace and inner joy
radiate through a serene countenance.
A serene face is peaceful, smiling, serious and shows no
any violent emotion.
It's like the surface of a calm lake.

Be regular in your daily habits, in your spiritual practices and
in your work.
Always get up at the same time. Be punctual in your activities.
That will free you from worries and anxieties.
You will do the right thing at the right moment.
Let your words match your thoughts.
Let your actions match your words.
Let there be harmony between your thoughts, words and actions.
Be natural. Speak simply.
Do not twist the words, do not fall into stereotypes.
Be plain. Avoid diplomacy, deception and crookedness.
TRUTH ♫ ♪ *
Be truthful. Fulfill your promises.
Do not exaggerate or twist the facts.
Think twice before you speak.
Speak sweetly. Be precise in what you say.
Do not flaunt your birth, position, qualities or achievements
Remember the nature of all things.
Praises to others. See God in everyone.
Try even the smallest of creatures as your equal.
Irritability is a precursor to violent outbursts.
Watch the mental balance disorders.
Look at the ripples of anger that curl the lake of your mind.
Do not allow them to acquire large proportions.
Then you will reach a state of irritability not, peace and love.
Be calm. Patiently endures insult and injury, the
suffering, failure and lack of respect.
Do not be puffed up with praise, success and honor.
In both situations, keep a balanced attitude.
Works well with friends and enemies.
Never let anything disturb your inner peace.
Peer ♫ ♪ *
Remember that a fickle mind has no chance of
achieve anything.
Awaken your discrimination. Choose your ideal.
Keep it mind.
Do not let your mind away from him even for a moment.
♫ ☆ ♥ ♫ ♪ *  of the Spiritual Path
- - - -
Trendsetter Entertainment
Trendsetter Ent. Marketing
+1 (848) 628 4873 [4TSE]
Hey let's network and see how we might be able to aid each other sometime in the future.
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Saturday, November 20

The Millionaire in One Year Affirmations

My friends, social entrepreneurs and business partners.

What my bed looks like all the time, abundance!

Follow me on Cinch!

A Guide to Manifesting Your Desires.

It Did Make a DifferenceImage via Wikipedia
A step by
step guide to help you use these principles to
manifest anything you desire.

Here it is...

Step One: Define your major goals clearly.

If you don't know what you want, the universe
cannot help you. State clearly what you desire,
state it specifically. Writing your goal in a
form of intention always seems to help.


"I intend to earn $20,000 per month."

"I intend to attract my soul mate into my life."

Step Two: Design a good affirmation for each of
your goals.

Your affirmation must be believable, and must
state the truth. It always helps to use emotional
triggering words.


"I choose to manifest $100,000 dollars Now. I
accept this or something better".

Using the words "I choose" will add extra
believability to your affirmation. Always add, "I
accept this or something better" to your
affirmation. You will be amazed how much more you
will get.

By using the word Now, you trigger your power of
creation, because Now is the only time that
exists, and the only time your can execute your
power of creation. Now is the only time that
manifestation occurs. By saying "NOW", you are
stating the truth. Don't fool yourself by saying,
"but I don't see the $100,000?". What you see you
currently possess is an illusion, you already
have the $100,000 on the energy level, you are
stating the truth.

Step three: Program the affirmations into your
subconscious mind.

Once your subconscious mind accepts the
affirmation as truth, creation happens

You've heard that your consistent thoughts become
your reality. Affirmation is one of the most
powerful ways to make something you desire become
your consistent thought.

To make your subconscious mind quickly accept
your affirmation as a truth, you have to
patiently convince it by telling it the truths
again and again.

Here is the truth you must remind yourself of
every time you say your affirmation.

"At the deeper level, I am connected to the
highest intelligence in the universe, that has
created and will be creating everything in the
physical world. Therefore, I have the power to
create everything I desire at any time. I am the
source of everything. Now I choose to see my
desires manifested in my world."

Step 4: Monitor your thoughts moment by moment,
and keep the state of being.

The mind always has a tendency to think
negatively, this is the nature of human beings;
it is the result of human evolution. This
negative pattern helped us during the evolution
process by keeping us alert to the dangers, but
it has also become our worst enemy on our road to
enlightenment. Fortunately, God has given us an
inner guidance system that will make us aware of
any negative thought. This guidance system is our
emotion system. Any time you have a negative
thought, you will feel a negative emotion. This
is very, very accurate. As you have already
learned, your emotion is your communication with
the universe. Every time you have a negative
emotion, you are mis-creating.

You must be very sensitive to your emotions. Once
you feel a negative emotion, correct it in the
moment, don't let it accumulate; kill the monster
when it is young. Replace the negative emotion
with a positive one by thinking of your goals,
repeating your affirmations, and thinking about
anything you feel grateful for. Then you are back
on track again.

Besides monitoring your negative thoughts, you
should consciously create positive feelings and
emotions. The best way to do this is to keep the
state of being, which means feel that your
desires have already come true, you already have
possession of them. This is the fastest way to
bring your desires into reality.

Step five: Get connected to your higher self
through daily meditation.

Your higher self is part of the ultimate creative
intelligence. It knows how to bring your desires
into reality, but you must give it a chance to
speak to you. The best time you can communicate
with your higher self is at the time of
meditation. Whatever message you get from your
higher self, act upon it immediately. This is the
most powerful assistance you can get. People
always make the mistake of looking outside for
the answers, when the real answer is always
within themselves.

I personally use a japa meditation taught by Dr.
Wayne Dyer
. This meditation really gives me the
joy of creation. You can choose any form of
meditation you want; even just sitting silently
for 20 minutes every day is of great benefit.

Step 6: Surrender.

Each night before you go to bed, surrender to the
universe by putting full faith in it, and let the
universe work on your desires even when you are

Say this prayer before you retire.

"I let the universe take care of all the details
and bring me what I ask for. I am grateful for
this powerful assistance. I trust it 100%."

Implementing this 6-step manifestation process,
you will never have to worry about not having
your desires again. You will truly experience the
joy of manifestation.
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Wednesday, November 17

Prominent New York City Event Producer "Joe Jaxson" Joins The 2010 Give Back Toy Drive Campaign

New York, New York In an effort to raise enough Toys for over 2000 Children expected to show up at MCU Park in Coney Island, Brooklyn the Give Back Toy Drive committee has acquired the support of Joe Jaxson who is known for producing several top scale social events throughout New York City.
Joe Jaxson has immediately shown his commitment to the efforts by establishing a Toy Drive event on Friday, December 10, 2010 at Club LQ which is located at 511 Lexington Avenue (Btwn: 47th & 48th Street) from 5:00 pm-10:00 pm. patrons who attend this event will be asked to provide a Gift of Love in the form of a Toy for entrance into the event. New Yorks number one Hip Hop station Hot97 along with Bent Entertainment and PartyZone.US will also join Joe in producing this highly anticipated event. Over 1,000+ supporters are expected to attend this special night of giving.

Joe Jaxson is well known for such high profile events like: Diddy's Christmas Party, Fabolous, Swizz Beatz & JadaKiss Thanksgiving Party, FunkMaster Flex Birthday Party,Angie Martinez Birthday Party, Keri Hilson, Bobby Valentino Memorial Day Weekend Party, Trey Songz and Drakes All White Party just to name a few. There is nothing more rewarding then to put a Smile on a Childs Face during the holidays, said Joe. His efforts are also extended in the form of heading up the duties of establishing this years Secret Santas, who will be a very well-known celebrity in the music industry. With his long history and relationship with many of our top stars in the music game we feel Mr. Jaxson is the right person to solidify the music stars for this event which will bring out smiles and touch the hearts of many Children on December 23rd, said Jevante Qirashawn, Senior Organizer for the Give Back Toy Drive Campaign.

The 3rd Annual Give Back Toy Drive will be held on December 23rd at MCU PARK in Brooklyn, New York from 1:00pm - 5:00pm. The Annual Toy Drive was conceived and organized by Elique Group Inc., a full service Urban Marketing Agency who found the need to use its resources to help the community in which it does most of its business. Each year we anticipate bringing responsible businesses, organizations and individuals together for the purpose of putting beautiful smiles on the faces of so many children, said Jevante Qirashawn, founder of EGI. This year will be extremely special due to the call by many mothers and fathers within Coney Island for us to come to their community; and we are pleased to answer their call.

For more information Aand to support this cause please go to

Contact: Jevante Qirashawn
Elique Group Inc. 646-825-9000 / 347-234-4888.

Visit PartyZone at:


Sunday, November 14


MOSCTHA invites you to join us for a celebration of Haitian Art, Music, Culture, and Resilience. Haiti has not forgotten the January 2010 earthquake, and neither should you. This holiday season, show your solidarity and support for those whose lives were forever changed.
$30, purchase here:

I am sharing this invitation with my closest friends hoping you guys can share it with your New York friends.
Thank you,

Edison Suero
Tel. USA 310-601-7250
Tel. DR 829.648.2320
Tel. Haiti +509-37-11-3444

Please continue to follow Mosctha´s latest updates in Haiti.!/pages/mosctha/161725477057?ref=ts

Monday, October 25

Trendsetter Growth Article of the Month

Money (reais)Image via Wikipedia

Seven Ways to Attract More Money - Dr Joe Vitale


Want to attract more money?

Wondering why you haven't attracted it when you've done everything 
you thought you needed to do?

What really works when it comes to attracting more money, anyway?

I've been studying the Law of Attraction for more than three decades. I've 
written several books about it, including The Attractor Factor and The Key. 
That's why I ended up in the movie The Secret, and then on Larry King and 
Donny Deutsch's televison shows, among others. 

I know how the Law of Attraction works, and I know why so many people don't clearly understand it.

When it comes to the Law of Attraction, most people want to learn how to 
use it to attract more money first. After that, they'll wonder how to attract 
romance, cars, homes, happiness, and everything else. 

But money is the starting place for most people.

So, how do you attract more money?

When it comes to attracting anything -- and money in particular -- there are seven ways to do it right. Here they are:

    1.    Give Money Away
 It sounds counter-intuitive but the more you give, the more you will receive (unless you block the receiving, which ties into the next step). Give openly and freely to wherever you received spiritual nourishment. 

Give on a regular basis, too. The rule of thumb is to give 10% of whatever you receive, but it's also smart to give more when you feel inspired to do so. 

Remember, give to the person, place, or group that has kept your spirit alive. 

Just ask "Where was I most inspired this past week?" and give to that source. 

And ask the question daily or weekly as the source will often change. 
Here's an inside tip: When most people give money, they do it with a tight fist. They don't 
give much. Why not? Because they're afraid. They're holding on. Well, the 
energy of fear will attract more things to fear. Instead, give money with an 
open heart and an expectation of return. Give in love.

    2.    Get Clear
Most people push money away with their hidden limiting beliefs, such as "money is bad" or "rich people are evil." Those are beliefs, not facts. Get clear of them and money will come to you (as long as you also do the next step).

Getting clear is truly "The Missing Secret" to making the Law of Attraction work for you all the time. After all, it isn't your conscious intentions that are being 
manifested in your life, it is your un-conscious counter-intentions. 

For example, when you set a goal on New Year's day to stop smoking or 
date more, what happened the next week? You gave up your conscious goal 
for your un-conscious belief that you couldn't do it. You weren't in alignment 
with your intention. You werent' "clear." 
Most likely in your unconscious mind 
you have limiting beliefs about money, such as - 
a.. "Money is evil."

    3.    b.. "Money will attract problems."
    4.    c.. "Money will make me a selfish person."
    5.    d.. "Wanting money is greedy."
    6.    e.. "Rich people are snobs."
If you have one or more of those limiting beliefs within you, do you really 
think you'll attract any money? In truth, you'll attract NOT having money. 

Why? Because your unconscious counter-intention ("Money is bad") will veto your conscious intention ("I now attract more money into my life"). 
Is it any 
wonder some people say the movie The Secret or the Law of Attraction doesn't work? Obviously, once you clear those hidden blocks/beliefs to your success, 
your success has nothing in the way of happening. The roadblocks are gone. 

I talk about ways to get clear in my new audioprogram, "The Missing Secret." One thing you can do right now is to simply question your beliefs. Become a belief detective and look for those limiting beliefs about money. When you release your inner blocks, you will attract more money.

    8.    Take Action
Too many people sit and wait for money to materialize in front of them. I believe in magic and miracles, but I also believe that your role in the process of attracting money is to actually do something to bring it your way. 

Act on your ideas. Now. "Money likes speed" is my favorite mantra. 
If you don't act now, you'll see your idea manifested in a store some day and somebody else will be attracting money from it. What can you do right now, today, to move toward creating something that will attract more money? Whatever it is, do it. 
When you doubt and second-guess yourself instead of taking action, you are demonstrating that you aren't yet clear (see second tip above) about money and your right to attract it. Act now and get rich.

    9.    Support a Cause
Most people push money away because they don't feel 
they deserve it. One way around this (while you still work on getting clear inside yourself) is to want money for a larger purpose. I created Operation YES to end homelessness. Raising hundreds of thousands of dollars (or more) for that cause 
will remove any remaining prosperity limitations within me. 

While I won't receive a dime from Operation YES, my working on its behalf will attract money to me in other ways, such as the contacts and goodwill I'll create. 

In short, want money for a larger reason than your own ego. This is a beautiful way to attract more money without wanting it only for yourself. Realize that when you are wealthy, you are better able to help family, friends, your community, and even the world. A good reason to attract more money is for all the good it can do for others, not just you. Ask yourself what cause would you support (or even create) once you attracted more money?

    10.    Get Support
 One of the wisest things you can do to achieve any goal is create or join a master mind group devoted to it. I co-authored Meet and Grow 
Rich with Bill Hibbler for this reason: to teach you how to create a support group.

The idea is to be around people who can keep your energy and inspiration high. 

While you can make progress alone, it's so much easier when you have support. 

This support can also come in the way of audiotapes, books, and other learning tools. I've been buying audios from Nightingale-Conant for more than thirty years for just that reason: it helps me stay focused on constantly growing and improving.

Even when I was struggling, I went to the library and borrowed books and tapes to keep me informed and inspired. Today I can afford to buy my own materials, but 
it's only because I invested in my education every step along the way. 
I created "The Missing Secret" audio set to help people understand the practical use of the Law of Attraction. Again, all of this is support in helping you attract more money.

    11.    Be Grateful
This is huge. Be thankful for the money you have - which is probably considered true wealth by people starving in third world countries - and you'll begin to attract more money. Gratitude sends off a signal of appreciation, which brings to you more to be thankful for. Begin with whatever is in this moment that you can be sincerely grateful for. 

After I was homeless and while I was still experiencing poverty, I began this exercise by holding a pencil and being grateful for it. Once I truly experienced gratitude, it shifted my energy vibe so I could then experience more to be grateful for. Today I have much to be thankful for - from houses to cars to collectible guitars -- but it all began with a pencil. 
Look around and ask yourself what you are grateful for right now. Then get into that feeling.

    12.    Do what you Love
There's no sense in working at something you hate. If you are currently at a job you don't like, find a way to enjoy it for the time you are there while working towards doing your passion. Following your passion is the greatest secret of all when it comes to attracting wealth. 
Everyone from Donny Deutsch to Donald Trump to Bill Gates to little ole me agree that passion (combined with the other steps above) is your ticket to financial freedom. 

Even when I worked for oil companies back in Houston and didn't like my work, I found ways to do what I loved. I wrote my first book on my lunch hours. I spoke on weekends and sold my book in the back of the room. 

Over time, doing what I love became my life. And today it's my moment by 
moment wonder. 
Ask yourself what you would do even if you were never paid.

That's a clue to what you should be doing and of course finding a way to be 
paid for it. You can attract more money from love. 
Finally, expect success. 

The mindset of expectation - expecting that you are now attracting money and playfully looking around, asking "I wonder how big money will come to me today?" - will keep your brain turned on to seek and find opportunities. 

You of course then have to take fearless action when you see them.

Go for it!

Dr. Joe Vitale