Wednesday, November 16

John Fogerty CBS TV Taping Next Tues. live in NY/ Promotions Case Study of Month via @VickensMoscova

Stop being stubborn. If something isn't working out - move on. Channel your energy into something more productive, and you'll achieve a great success. When you're trying to motivate yourself, appreciate the fact that you're even thinking about making a change. And as you move forward, allow yourself to be good enough. - @VickensMoscova www.TrendsetterEnt.Blogspot.com

You are invited to the exclusive Live Mini-Concert at the Hard Rock Cafe of


John Fogerty
A CBS Holiday Special TV Taping

Tuesday, November 22nd 2011, 10:45AM - 12:00PM (Morning Taping)

Fantastic Opportunity for JOHN FOGERTY FANS. Be up close and personal with the Lengendary JOHN FOGERTY in a LIVE mini-concert...
For Free tickets and more information go to www.wrnradio.us Saturday from 9pm Est to 12am Est and get info from @VickensMoscova of #TrendsetterTalkRadio

Feel free to pass this invitation along to any other John Fogerty Fans.
CASE STUDY OF THE MONTH
Bringing Home The Fun
House Party is a company that works with brands that sponsor dozens, and in some cases hundreds, of small parties in consumers' homes, organized by pre-screened hosts. House Party selects the hosts and sends them "Party Packs" with product samples, coupons and in many cases, promotional products tied to the product.
For example, for a recent product launch for Freschetta Pizza's Naturally Rising Pizza, House Party worked with the company to create pizza cutters for every guest and embroidered oven mitts for every host at 1,000 in-home parties on the night of this year's Academy Awards. That meant a total of 16,000 products for partiers who tried the pizza.
"Clients love when they can get the brand in the consumer's hand," says Michael Perry, interim CEO for House Party. "Long after the pizza's gone, the promo pieces really help carry the brand in the home. Whenever we're doing these events, we always have an eye toward having a presence of the brand in the home, post-party."
House Party runs an average of seven to nine parties per month, mostly for consumer packaged goods companies (including brands such as Kraft, Singer and Little Debbie), though the number of events can vary depending on the season. The firm is beginning to do more with alcoholic beverage companies and the pharmaceutical industry, as well. Perry says that whether the company includes promotional products in an event depends on the client's budget, but House Party will regularly encourage including them whenever possible.
House Party organizers look for fun and practical items that will not only enhance the event, but that the hosts and guests will want to keep and use again. For a Verizon event, House Party gave out inflatable footballs and foam can coolers branded with the Verizon name. Mini footballs and foam fingers emblazoned with Spartans college football logos went out to participants of a Michigan State University promotion.
"We know how important that Party Pack is to the success of an event. For our membership, it's really our currency, since there's no monetary exchange," says Perry. "Those promo products really become an integral part."


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You are invited to the exclusive Live Mini-Concert at the Hard Rock Cafe of

John Fogerty
A CBS Holiday Special TV Taping

Tuesday, November 22nd 2011, 10:45AM - 12:00PM (Morning Taping)

Fantastic Opportunity for JOHN FOGERTY FANS. Be up close and personal with the Lengendary JOHN FOGERTY in a LIVE mini-concert...
For Free tickets and more information go towww.theblacklistnyc.com/johnfogerty.htm

Feel free to pass this invitation along to any other John Fogerty Fans.